Most Meesho sellers calculate profit as selling price minus product cost. That number is almost always wrong, because it ignores commission, logistics, GST and — the big one — returns.
Here is a reliable method to find your true per-order profit, and how to pressure-test it before you scale a product.
Use the final price the buyer pays, not your MRP. Discounts you fund reduce the revenue you actually collect.
List product cost, Meesho commission (varies by category), forward and reverse shipping, packaging, GST on the sale, and any advertising. Missing even one of these inflates your profit.
A returned order earns nothing but still costs reverse shipping and packaging. If 20% of orders come back, that loss must be spread across the 80% that deliver. This single factor decides whether many Meesho products are viable.
Know your break-even selling price and how much you could spend on ads before an order stops being profitable. Both are shown automatically in our calculator.
It depends on your category and price slab and has changed over time. Enter your actual category commission rather than assuming a fixed rate.